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Computer Graphic Design

Gah, computer graphic design lectures are boring. It mostly makes sense, but the ‘rules’ for good design can really all be written down as a list of bullet points. These are from the second lecture - composition, the first lecture was on shape. What could be on a hand out and covered in 10 minutes takes the full 50.

  • Balance
    • you need it
    • horizontal looks better a bit higher in the page
    • is good, but tension makes great design
    • tension needs to be purposeful, either done or not
    • doesn’t need to be boring, good design can be completely balanced
  • Contrast
    • balance creates harmony, contrast challenges harmony
    • represents choices
    • contrast can be created using
      • tone
      • scale
      • shape
      • colour
      • type
      • texture
      • (everything from the first lecture)
    • easiest way is inversion
    • go against the norm, if something is supposed to be small, make it big
  • Positive and Negative
    • positive is anything that dominates
    • negative is anything that is passive to the eyes
    • not necessarily light and dark
  • Unity
    • automatic human characteristic
    • design should assist unity (few elements is good)
    • close juxtaposition is good