VoodooLabs

This is one of my favourite sayings. The concept of pimping is making someone feel good about themselves. Pimping usually builds in a feeling of need, that the victim needs the pimp.

Pimping starts off by breaking someone. You really bring them down. Failure, sadness, worthlessness. Then you spend time bringing them back up, incorporating what you want them to believe. It’s really that simple. You would think that they would be no better off, but if the pimping was done right the victim will end up feeling better than before. This is a weird paradox, that you only really feel great and happy if you have been through pain and sadness. This is apparently what earth and heaven is all about. We have pain and suffering on earth so that heaven is wonderful to us. We wouldn’t appreciate heaven without pain and suffering.

The opposite is also true. If you build someone up by saying all these awesome things are possible and that they will get all these great things then tell them that is isn’t possible and they aren’t getting them they will feel worse than when you started.

The order you provide information matters. To website pimp you tell the client that there are difficulties in creating what they want - there always is. But if anything is easy or goes smoothly they will appreciate it all the more.

Of course I don’t actually deal with clients - they don’t let me out of the cage. I would never use this technique. If I was dealing with clients I would use an honesty approach and be fully open with what’s happening.

Happy pimping!